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Unique Spin

So what happens if you have a product that is not totally unique, but you know that people are still interested in it?

What you need to do is to take the old concept and put a different spin on it.

As creative people we have a knack for looking at concepts from different perspectives and coming up with unusual twists and spins.

Many writers want to come up with the most unusual, most unique ideas. And while being original is a good goal to strive for, you have to keep in mind that people are more concerned about things that are closest to their hearts - themselves. I don't know if this is good or bad, but the problems they experience are the same ones they faced a year ago.

This reoccurrence is deliberate, because year after year, people have the same problems that they want solutions for. They want to lose weight, stay younger, have flat abs, etc.

If you take a look at back issues of Shape or GQ magazines, you will find that there are topics that keep reoccurring, but there are slight differences or little spins that make the articles different and fresh.

Luckily ideas are not copyrighted, so if you come across a concept that is under-exploited and you can put an original spin on the topic, then you should by all means write your e-book, and market it like crazy.

By Chantal Lima